Organisational Behaviour Case Study Example | Topics and Well Written Essays - 1500 words

Organisational Behaviour - Case Study Example Lack of managerial control is a key OB issue related to the case. It can be observed that Anne Parker, the senior branch assistant, fails to control the junior employee Ronny Tristan. The newly joined Ronny Tristan is not taking his immediate boss seriously. That means Anne fails apply authority properly. A number of times Anne has complained about Tristan to the top level management. It reinforces the fact that lack of managerial control is evident from the side of Anne Parker. The behaviour of Ronny Tristan is not only pinching Anne but also causing problems for the official environment. Unfortunately lack of managerial control has created deadlock for the situation. Sometimes Anne is getting harsh with Ronny and sometimes behaving in soft way. This kind of inconsistency is creating less managerial control. Lack of accountability from the side of Ronny Tristan is also an important issue in this case. One thing is clear that Ronny Tristan is not giving his hundred percent in his works. His focuses are not at all there. He is taking his bosses pretty lightly. In spite of number of warnings or whistle blowing form Anne, Ronny is not taking them seriously. It means there is a significant problem regarding the accountability of Ronny. Day by day scale of business operations is gaining momentums. It requires significant accountability from all the levels of the organization. But that amount of accountability is missing from the side of Ronny. He is not at all cooperating with other staffs and his boss. His attitudes towards the stipulated works are not proper. In this case team problem is highly evident. Team environment is an integral part of the organizational behaviour. In this case that team environment specifically between Anne and Ronny is missing. There is a clear cut evidence of disconnection between these two persons. In every

The Metaphysics of Morals by Emmanual Kant Essay

The Metaphysics of Morals by Emmanual Kant - Essay Example Kant has spent most of his life in a German town, Konigsberg, which was located near East Prussia. He had also taught in the Konigsberg University and had maintained a descent reputation in all these years, thus by the age of fifty, much of his work on natural sciences as well as philosophy had been published and gained much momentum in the German literary community. Later in his life, Kant had attained such high regard in this context that his works stood out in comparison to Plato`s and Socrates` philosophies which was definitely an achievement for him. Moreover, Kant had the privilege to contribute for the literary community of Europe during the age characterized as the Enlightenment Era, which was an age of modernization and prosperity especially for the fields of academia, philosophy, literature etc. Thus, reasoning and logic were the dominant concepts being discussed and focused upon during the era, which is also reflected in the works of Kant. Kant`s inspiration or rather his mentor who drove him towards logic and rationality is believed to be the Scottish philosopher David Hume, who Kant himself has quoted at different points. Hume is the pioneer for incorporating causation behind everything, which implies that he believed that there is a reason behind everything.... For instance, philosophers before Kant were of the view that the â€Å"cause† behind the universe is God as He was the one who created everything. However, Kant countered this proposition by the logic that this implies just a series of events and not the cause or rather logic behind it, since logic is formed by virtue of rational connections sought by our minds. Moreover, the critical analysis posed over Kant by other philosophers is also important to understand the context of the study. Many different philosophers argue that Kant went too forward and ignorant when describing morals, and giving moral theories when using logic to develop a cause and effect relationship. These philosophers are of the view that morals should not always be defined and described with logic and rationality as it is not always fair for ethics to be believed to be rooted in rational logics. Different philosophers use logic to rather distort ethics and the scope of the field. For example, the enlighten ment era marks many such instances when the philosophers have justified imperialism in the light of moral explanations. In other words, they are of the view that it is fair enough to rule and empower the colonies as they are less intellectual and civilized than the imperialists, thus it is morally fair to civilize them morally as well as intellectually. This is a far fetching debate which will be addressed at various instances during the course of the paper. Starting off with the Metaphysics of Morals, it is first important to define the main concepts involved. Firstly, it is important to understand that there are three tenets of philosophy i.e. physics which is the physical study of beings and existence, the ethics which deals with morals and ethical norms,

Essay Assignment Example | Topics and Well Written Essays - 1000 words - 4

Essay - Assignment Example Wendell Berry offers an insight into the importance of practicing some sort of agriculture to produce food. After critical evaluation of the existing trend in which people are increasing choosing food over the counter, he learns something. The contemporary society is characterized emphasis on service industry especially in urban center. In that respect, people tend to ignore the important fact of researching on the nutritional threshold of the food consumed (Wendell 146). The increasing campaign for industrialization has kept many people away from practicing simple gardening at the backyard to obtain pure and fresh food. Instead, eating has remained the only interest with absolute ignorance on the diet and suitability of such food. Besides, Berry recognize the immediate challenge of poor feeding habits and the transferred costs through medical attention over nutritional health related problems. The pleasure of eating according to Berry Wendell can only be derived from consuming fresh and nutritious food which one knows its source. This constitutes direct involvement in farming however small scale it may be and cooking the food before eating it. On contrary, most people have shifted the responsibility to food processing industries who serve their profit interest at the expense of consumer welfare. People have failed to understand that the groceries and food stores are health hazards filled with mere appearance of beauty. Such food production technology to feed the mass includes biotechnology which has already raised ethical concerns. The chemical content of the genetically modified food outweigh the bodily nutritional requirements. Individual consumers are partly to blame for this increasing technology due to overreliance on the food stores instead of embracing even small scale vegetable gardening at the backyard. Besides, people tend to give little attention to the significance of cooked food and hide behind limited time to consume

Case study 2 Coursework Example | Topics and Well Written Essays - 2250 words

Case study 2 - Coursework Example Taking into account the inferences drawn from the SWOT analysis, a comparative analysis of Zara and H&M have been conducted so as to provide Caifu with rational suggestions and recommendations to select either Zara or H&M, when opting for collaboration in the targeted European market. Table of Contents Executive Summary 2 Introduction 4 Company Profile 5 Zara 5 H&M 6 SWOT Analysis of Zara and H&M 7 Zara 7 H&M 9 Comparative Analysis of Zara and H&M 11 Conclusions and Recommendations 12 References 13 Introduction Since the past three years, globalisation has evidently ignited a more advanced and internationalised fashion sense and has diverted the customers towards the fashion industry by a substantial extent. Consequently, cultural values, consumer changing purchasing behaviours, consumer preferences, and willingness of purchase towards fashion merchandises has been the most critical issues faced by the contemporary managers today, in the retail sector of the industry. Based on the fa ct, the contemporary organisations have been largely observed to implement customer-centric market strategies to improve and attract the purchase behaviours of the consumers on the way to the fashion products (Bianchi & Birtwistle, 2010). In addition to these contributing factors, fashion shows in television, fashion advertisements, promotion of fashion apparels by celebrity models and superstars, in-store displays of fashionable clothes and organising fashion events in urban shopping malls have developed the consumer fashionable behaviours among consumers and thus can be regarded as another driving force in the industry since the past three years. Such kind of interactive and attractive marketing strategies of fashion apparels have shown junction of traditional and contemporary values (Rajagopal, 2012). Another the prime driver of the consumer behaviour towards the fashion apparels is the dominance of the social interactions. The relationship between the apparels and identity has c ome out as the result of various social interactions. In other words, apparels have become an opportunity and medium to represent individuals as a new identity of the person within the past few years (Pentecosta & Andrewsb, 2010). Additionally, the strategy of the younger generation of fashion fanship and impulse buying to stand apart from their predecessors and other fellow consumers also act as a driver towards the divergence of the fashion industry (Holmberg & Ohnfeldt, 2010). Also the buying patterns of the consumers have shifted from low-pricing brands to high brand fashion markets that have been established in to family environment, which also act as a few noteworthy driving forces in the industry to change consumer behaviour (Pentecosta & Andrewsb, 2010). It is worth mentioning in this context that the way an organisation manages these driving forces, determine their strengths and weaknesses in the current fashion retailing industry context. Accordingly, in this paper, a comp arative evaluation of Zara and H&M will be conducted with the intention to suggest Caifu regarding its further initiative of collaboration with either of these retail brands to penetrate the European market. Company Profile Zara Zara was founded in 1975 by Amancio Ortega Rosalia Mera as a Spanish company situated in Arteixco, Galicia. It is one of the largest international fashion retailers, which operates under

Real Estate in America Essay Example | Topics and Well Written Essays - 750 words

Real Estate in America - Essay Example According to the expert analysis the wide involvement of real estate in equally the 1984-88 booms plus the 1988-92 bust in innovative England has been well acknowledged. A theatrical rise in housing prices fueled customer expenditure, building employment prolonged additional than 50 percent, and in general employment enlargement was concerted in "inhabitants serving organization." (Browne, Lynn F., 2002) According to the expert reports and analysis, 72 percent of all bank lend throughout the explosion was collateralized through real estate, and real estate loans accounted for other than 90 percent of Bank of New England's losses. Advanced situation rates, lower rents, and senior capitalization rates (distinct below) led to pointed declines in profitable real estate values. Analogous real estate association in the financial cycle had been recognized earlier in Texas and was experiential afterward in California, Alaska, and Hawaii of America. If we analyzed then we come to know that the latter was dangerous to Primo's policy to swim through the big fish, since considerable deals now need the backing of real estate titans. "There are trillions of dollars of assets stand for by New York association that spend crosswise all asset classes," says Primo (Case, Karl E., 2005, 83-92). If we analyzed the marketing effor... But flouting into the real estate asset advisory trade was chiefly challenging. Moreover, the country was mired in a depression, the real estate market was firm hit, and no recognized white-owned organization in the U.S. was willing to take a possibility on two fairly unknown black men in such unfortunate marketplace conditions (Clayton, Jim. 2005, 341-63). Subsequent to lots of failed attempts to get hold of startup capital from U.S. firms, Primo and Carter determined to look overseas. They logical that they knew the U.S. market improved than some European companies so race would be less of a issue and that it was a good time for a overseas firm to buy into the American marketplace since real estate prices was miserable. Consequently they approached Chesterton worldwide, a 200-year-old, London-based real estate corporation. Moreover, Primo and Carter used Chesterton's early investment to wrap operating expenses awaiting they got their primary big break in 1993, when the state of Connecticut gave them $100 million of the state's retirement fund finance to straight, which they located more often than not in real estate investment properties (Miles, Mike, and Nancy Tolleson. 2003). According to the expert analysis, Trilogy gives Capri retail real estate securities asset funds that are deal in the public markets at a time when shareholder attention in real estate securities is growing. Primo approximation the market for real estate securities at almost $300 billion and rising, and he vows to take advantage of on that enlargement. Conclusion In synopsis, profitable real estate is a important part of the nation's collection of assets. The market nowadays is as strong as it is ever been, through no clear signs of overbuilding. While commercial real estate markets stay

NGOs and Domestic Violence against Women in Pakistan Essay Example for Free

NGOs and Domestic Violence against Women in Pakistan Essay To start with, non- governmental organizations assist in the collection and documentation of data regarding violence against women in Pakistan. Due to their passionate and active involvement in the whole issue of violence against women, these groups have been able to collect and document most of the information that is associated with this subject. Aspects such as the regional preference of violence against women are well documented. It is clearly indicated that women in rural areas of Pakistan are the most vulnerable group when it comes to violence against women. Due to reasons such as illiteracy and little exposure of the people in these regions, the males still respect the outdated behavior of male superiority and all that they do when the women are perceived to have made any mistake is to beat them up. Other practices that are still being carried out in the rural parts of Pakistan that are considered oppressive to women include the qasas, the hudood, karokari and early marriages of young girls to adult men (Kumar, 2005). Other crucial details that can be obtained from the records kept by these organizations are the type of violence that is common in Pakistan, the various bodies that are involved in the fight against violence against women, the success levels of the efforts and the effects of violence against women in Pakistan. Aurat Publication and Information Service Foundation was registered in 1986 and it stores information on the welfare of women in Pakistan. There is also the Applied Social Research organization that was established and registered in 1983 and Simorgh- Womens Resource and Publication Centre that are rich sources of information on women’s affairs including violence against women in Pakistan. Apart from the above, non- governmental organizations in Pakistan play another vital role of direct provision of skills that assist the women in attaining economic independency. Their philosophy in this is that an economically empowered woman will not run to her male companion now and then for assistance thus reducing chances of being subjected to violence. Hawwa Associates as a non-governmental organization has offered support to women involved in making handicrafts in Pakistan for a very long period (Asian Development Bank, n. d). The Adult Basic Education Society has been in existence since nineteen seventy two and has undertaken the training of girls in non- formal education as a major project. It has also carried out a multi-grade teaching training for Pakistani women in the Rawalpindi Division. This project ran from 1998 to 2001. The Association for Creation of Employment trained women on how to secure training and get employment in the year 1997. They were also given training on how to handle businesses and access micro-credit facilities for their businesses (Association for the Development of Pakistan). Behbud Association is another non-governmental organization that is deeply involved in the tackling of violence against women in Pakistan through female empowerment. Established in nineteen seventy, Behbud Association has carried out major projects such as the skills training of 1971 and the education project of 1971. All these projects were carried out in Karachi, the capital city of Pakistan and the main aim was to empower women with skills that are supposed to give them an economic edge. The Bunyad Literacy Community Council has also carried out major empowerment projects such as the women development project of 1998 and the empowerment for poverty alleviation project of 1999. Caritas was established in 1965 and registered in 1980. It opened handicraft centers for women in 1998 and developed an education program for working girls in the same year. It‘s area of operation is around Punjab in Lahore. Also, there is the De Laas Gul Welfare Program that was established in 1976 but got formal registration in 1988. With vocational training as its thematic area; it has a running tailoring training project for women. This tailoring project commenced in 1997. TheAga Khan Development Network has also participated in women empowerment through micro-finance (Aga Khan Development Network, n. d). The economic empowerment of women in Pakistan has led to the reduction of gender based violence albeit not to the desired levels. The provision of counseling services to victims of domestic violence in Pakistan has always been the concern of non-governmental organizations. Bedari was established in the year nineteen ninety two and deals mainly with the psychological health of women. Those caught up in the confusion of domestic violence always access counseling services from Bedari. It is obvious that victims of violence always end up suffering from trauma as well as other psychological disturbances that can only be dealt with through the provision of psychotherapy. Theater services are offered in villages by this organization with its objective of psychological health as its major theme. Behbud Association also handles women’s health issues and was able to deal with distress management and rehabilitation of the victims of violence back in 1971 (Daiya, 2002). The role of educating the public and making it aware of the concerns of women in Pakistan is also taken up by non governmental organizations. Issues such as domestic violence that leads to grave injuries of women and sometimes even death are always brought out to the public by non governmental organizations working in Pakistan. For reasons such as that of being perceived as being weak and ineffective by its own people and a watching world, the Pakistani government does not come out to inform the general public the state of violence against women in the country. And this is where the non-governmental organizations come in handy. Ways of understanding and combating violence against women are taught to the public and the state of abuse of women is disclosed. The All Pakistan Women’s Association established in nineteen forty nine and registered in nineteen sixty five carries out the crucial role of educating the public on women’s issues. It handles the moral, social and economic concerns of Pakistani women and the one of the ways by which it does this is by educating the public and raising awareness on matters pertaining to violence against women. Violence against women takes many forms such as sexual violence, economic violence, verbal violence that comes in form of verbal abuses as well as the common physical violence that leads to bodily harm of the victim. The All Pakistan Women’s Association avails this information to the public (Persona Blog, 2007, All Pakistan Women’s Association). Besides the above, non-governmental organizations in Pakistani protect the rights of women as a role in the whole issue of violence against women. They ensure that there is no discrimination of women in the country as far as the sharing of resources is concerned. The Mothers’ Trust and the National Research and Development Foundation are at the forefront in pushing forward the rights of women. Vocational training aimed at giving women a leap so as to catch up with their male counterparts is done by the Mothers’ Trust while the National Research and Development Foundation has handled the rights of women through projects such as the Ulema and Women’s Rights project of 1998. These non governmental organizations that are involved in the push for the preservation of the rights of women also go a head to ensure that government and private enterprises that do not recognize the rights of women as human rights are exposed and pressurized to grant women equal rights like their male counterparts. Thus informing women about their rights is not the only way through which these organizations push for the recognition of the rights of women. Through coordination and networking with other organizations and government agencies, they are able to ensure that females are given full protection by the law through enforcement of penalties that are meant for those who overstep the line and subject women and girls to violence of whatever form. Far from the above, non-governmental organizations in Pakistan perform the important role of assisting women in developing action plans for their activities. Most of these organizations are international and therefore possess lots of skilled manpower. This skilled manpower always comes in handy when the women of Pakistan are supposed to come up with comprehensive ways of dealing with the issues that affect them. Therefore the design and development of work plans, action agenda and execution strategies is done by the trained members of these organizations who go a head to train the local women on how to do these things on their own (Women Empowerment Literacy and Development Organization). The Sustainable Development Policy Institute that was established and registered in 1992 has assisted Pakistani women in coming up with action plans for a long time. The Bunyad Literacy Community Council has also undertaken training programs for women focusing on how to shape their agenda as they fight for their place in society in Pakistan (Sustainable Development Policy institute). Non-governmental organizations also play the role of lobbyists in the area of legislation. The driving motivation or interest is to have laws favoring women passed by the country’s legislative body which is the Pakistani parliament. They also lobby so that laws that condemn women are dropped from the establishment. The reduction in the powers of the country’s backward traditions is as a result of the hard work done by non-governmental organizations through their lobbying. Their lobbying activities are normally done by writing to the legislators, buying spaces and airtime for advertisements in the country’s print and electronic media and holding demonstrations when there are signs of a possible negative legislation. Leaving the above aside, non- governmental organizations in Pakistan play the role a catalyst in the encouragement of local women to participate in social processes that are geared towards the betterment of their lives. There is common understanding that there can be no meaningful change of any kind if the rural women are not involved in the whole activism process. The role of making the grassroots women active in matters pertaining to opposition to violence meted out on women is therefore the work of non-governmental organizations and community based organizations in Pakistan. Through activities such as the theater programs as well as the training activities carried out by organizations such as the Mothers’ Trust, Pakistani women are mobilized and energized and this makes it easy for them to receive the targeted or intended information that is geared towards making them change their behavior so as to reduce chances of being caught up in the mess of gender based violence. This mobilization is also vital when it comes to areas where their numbers are needed to push for a particular agenda. For example if a certain piece of legislation is supposed to be passed and its impact on the lives of women will be devastating, the huge numbers of mobilized women will come out and effectively shut down the legislation by putting pressure on the legislators. If the law is beneficial to women and it is threatened with being shot down, the huge numbers of mobilized women can also come out and pressure the law makers into enacting the law. This mobilization works to the best advantage of the women (Farman). Another equally important role that is performed by non-governmental organizations in Pakistan as far as violence against women is concerned is that they act as safe havens for abused women. It is not surprising that some of the non governmental organizations operating in Pakistan run homes and centers where women and girls who are abused are given temporary hosing or accommodation till conditions that they are running away from are changed. In these homes or centers, the women and girls are provided with food, clothing, shelter as well as education. They are also provided with health facilities. It is not uncommon to find schools and hospitals within these centers or homes meant for the rescued victims (Behbud Association, n. d). Also, the world has come to understand the position of women in Pakistan not through the efforts of the government of Pakistan but through the loud cries of the non governmental organizations that are handling women’s issues in Pakistan (NGO NET portal on women and children’s human rights, 2008). Since the government is always ashamed of the poor state of women’s rights, they shut down any attempt to tell the world what is going on inside Pakistan as far as women’s issues are concerned. The non-governmental organizations, especially the international ones that are based in other countries such as Britain and the United States of America serve as informers to the rest of the world concerning the state of affairs of women in Pakistan. It is possible that without these non-governmental organizations within Pakistan, the world will be unable to know what the Pakistani woman is going through (Shaheen, 2002). In addition to the above, the non-governmental organizations serve as points of direct employment for victims of violence. Most of the women and girls who are rescued from abusive relationships within the Pakistani society undergo a period of treatment so as to clear trauma. After this treatment, they are given some duties within these organizations so that they are able to earn a wage which they use to meet their needs. In addition to teaching them some bit of responsibility and earning them a living, these people assist the organizations in doing some of the duties that they are supposed to do without spending so much (Association of business professional and agricultural women Pakistan). Moving away from the above, the non-governmental organizations in Pakistan also play the role of a vigorous campaigner as far as violence against women is concerned. Apart from the areas of education and creating awareness, the non-governmental organizations campaign with a lot of energy against this form of violence which reduces women to sub humans. They reach out to remote villages with clear messages on why men should treat their women and girls with dignity and respect as opposed to disrespect and abuse. The greater part of the campaign against violence that is directed towards women is carried out by these organizations with the Pakistani government only playing a facilitating role. The messages that are given out through the print and electronic media, the conferences, workshops, and seminars on the protection of the rights of women and girls are sponsored by non governmental organizations working within the boundaries of Pakistan (Khan, 2008). As a result of their duplicated roles and sometimes lack of transparency as well as political interference, the non-governmental organizations have also created confusion in Pakistan in the field of violence against women. This has led to the divergence from the key message and the failure to achieve the set goal of total freedom for the Pakistani woman. This is an unfortunate role that some of the non-governmental organizations working in Pakistan have found themselves playing (Raza Ghauri, 2005, Chetia, 2007). In conclusion, it is clear the non-governmental organizations in Pakistan play numerous roles as far violence against women is concerned. They act as sources of data on this crucial subject, equip abused women with skills as a way of empowering them, they offer counseling services for the victims of violence, they educate the public, and assist women in coming up with action plans. They also assist in legislation through lobbying; mobilize women at the grassroots, act as safe haven for victims of violence, act as the eyes of the world, offer direct employment to women and act as campaigners against this vice. They also play the negative role of creators of confusion in the fight against violence against women due to political intervention, corruption and role duplication. References: Aga Khan Development Network, (n. d), AKDN in Pakistan. Retrieved on the 30th December, 2008 from: http://www. akdn. org/pakistan Asian Development Bank, (n. d): Gender and Development: Training Program for Women Artisans HAWWA Associates. Retrieved on the 30th December, 2008 from: http://www. adb. org/gender/working/pak003. asp Association for the Development of Pakistan. Retrieved on the 30th December, 2008 from: http://forums. developpakistan. org/viewtopic. php? p=1370sid=3c1089e69fe80705b96ea4c05cd43ccc Association of business professional and agricultural women Pakistan: Voluntary Social Welfare Agencies. Retrieved on the 30th December, 2008 from: http://www. abpaw. cjb. net/ Behbud Association, (n. d); Karachi Family Health Centers. Retrieved on the 30th December, 2008 from: http://xiber. com/behbud/health. htm Chetia, N. , (2007); Pakistani Women in Politics. Retrieved on the 30th December, 2008 from: http://www.iknowpolitics. org/node/1900 Daiya, K. , (2002): Honourable Resolutions: Gendered Violence, Ethnicity, and the Nation. Alternatives Journal: Global, Local, Political, Vol. 27, 2002 Khan, A. N. , (2008); Peace, Justice, Democracy: Country Report: Pakistan. Retrieved on the 30th December, 2008 from: http://groups. google. co. ke/group/peace-justice-democracy/browse_thread/thread/a33dc1bedb152c18? hl=enie=UTF-8q=roles+of+NGOs+in+pakistan+on+violence+against+women#e020275ebdbf7d8c Kumar, M. , (2005); The Hidden Conflict: False Optimism and Silent Strategy in Kashmir. Harvard International Review Journal, Vol. 26 NGO NET portal on women and children’s human rights, (2008). Retrieved on the 30th December, 2008 from: http://www. netbaz. org/ Persona Blog, (2007): Role of women rights organizations in Pakistan. Retrieved on the 30th December, 2008 from: http://spot. bz/blogs/fun2shhspotbz/2008/05/07/role-of-women-rights-organization-in-pakistan/ Raza, S. Ghauri, I. , (2005); Feudalism, tribalism engendering bias Musharraf lambastes NGOs for ‘demonizing’ Pakistan. Retrieved on the 30th December, 2008 from: http://forum. atimes. com/topic.asp? TOPIC_ID=3609 Shaheen, (2002); Insufficient Protection of Women: Amnesty Report on Pakistan. Retrieved on the 30th December, 2008 from: http://groups. google. co. ke/group/soc. culture. pakistan/browse_thread/thread/afdb81b2097e893a? hl=enie=UTF-8q=women%27s+NGOs+in+pakistan#df815d5af7e911d1 Sustainable Development Policy institute: Know your rights. Retrieved on the 30th December, 2008 from: http://www. sdpi. org/know_your_rights/ngo. htm#allpak Women Empowerment Literacy and Development Organization. Retrieved on the 30th December, 2008 from: http://www. weldo. org/

Architecture of the 20th Century

Architecture of the 20th Century While discussing the subject of architecture of the 20th century, the discussion is incomplete without a special mention of Robert Venturi. The man started his life in Philadelphia on 25th June, 1925 he went on to become one of the most prevalent names in American architecture. The information on Venturi includes a special mention of his wife Denise Scott Brown. 1960 was the year they first meet , got married in 1967 they have always been together ever since . This husband and wife team did remarkable work in the region of architecture, launching themselves with their joint venture better recognized as Venturi, Scott Brown Associates (VSBA). Architecture steeped in popular symbolism. Kitsch had become art in designs which exaggerate or stylize cultural icons. [1] Some of the most important design strategies adopted by Brown were theory is not the rule of thumb, learn to copy, drawing-a must have, ideation is constant etc. According to Robert and Denise, theory is not the rule of thumb. While most architects glued to theory when it comes to planning designs, Robert Venturi and Denise Scotte Brown thought the opposite way. According to them design process should not be dominated by the theory. This was despite the fact that both of them were well known theoreticians. Venturi even went on to say that the artist is not someone who designs in order to prove his or her theory and certainly not to suit an ideology[2] While most of the architects followed the philosophy of not copying, Venturi and Brown had a different point of view here too. They believed that they could learn more by copying the works of the masters. As Venturi correctly puts forth, It is better to be good than to be original. [3] But, this in no way meant a complete imitation. To this, Denise Scott Brown makes it clear that they copy ideology that they copy ideologies. The duo only took copying to the extent of drawing inspiration. Their inspiration was a base to develop further designs. Venturi says, You have to have something basic that you either build on or evolve from or revolt against. You have to have something there in the first place and the only way to get it is to copy, in a good sense of the word.[3] One, of course, needs to possess certain skills to leave a mark the field of architecture. According to Robert and Denise, drawing was the most essential one. Referring to the skill as a facility between hand and mind, Denise Scott Brown also said that it was essential for designers to master drawing in order to succeed. She believed that it often happened that the hand draws something, which the mind interprets in a different way and you draw a whole new idea from it. In an era where everyone thought that handwriting has a little significance as everything can be done using specially designed software, the duo has its arguments ready. People who can draw very well and who control line weight well in hand technique are the ones who use the computer imaginatively,[4] they asserted. Who says that you need to sit down in a board room to ideate? Well, not Venturi at least. In his opinion ideation cannot be bound by place or time; he believed that one could ideate anytime and anywhere, even while talking. Venturi alleged that even while talking one suddenly sees something else out of the corner of their eye and they think of something they wouldnt have done otherwise. He also opined that you ideate more while working on other projects and averred the idea only comes after great struggle and agony.[5] Some of the important buildings built by the duo are The Vanna Venturi House, Chestnut Hill, Philadelphia, Pennsylvania in 1962, Brant House in Greenwich, Connecticut in 1973, Gordon Wu Hall in Princeton, New Jersey in 1983, Bank building in Celebration in Florida in 1994 and many more. Since mid 1960s Robert and Denise greatly altered the landscape of the American Architectural thought their processes and practices with their design strategies. Robert Venturis book Complexity and Contradiction in Architecture became a uniting point for budding architects around the globe who had become cynical with the stylistic restrictions of the International Style as a result of which the book provided a manifesto for the Post-Modern movement in architecture. Followed by this out of his teachings at Yale came his 1972 book Learning from Las Vegas which was co-authored by Steven Izenour and Denise Scott Brown. The architectural world was once again astonished by this work. The the gaudy and the sign-filled Vegas strip was transformed from being an architectural aberration to a vernacular art form which deserve serious study. Venturi felt that the Decorated Shed and various other types of roadside buildings offered design lessons that could not be left attended, an he argued that architects require to face the reality and symbolize the popularly built environment with buildings corresponding to that environment.[6] Kitsch is reflected as a form of art that is substandard and is a tasteless copy of an a complementary style of art or is a nugatory replica of art of recognized value.[7] The deliberate use of elements that may be considered as cultural icons is what this concept is related to Kitsch can also be defined as the genres of art that aesthetically lack whether or not being theatrical, sentimental, glamorous, or creative and that make creative gestures which simply reflect the superficial appearances of art by means of repeated conventions and formulae. This term is often associated with excessive sentimentality. [8] The emergence of postmodernism in the 1980s, blurred the borders between kitsch and high art yet again. The approval of what is called camp taste which may be related to, but is not the same as camp when used as a gay sensibility was one development. An unreal or an assumed illustration from the world of painting would be a kitsch image of a deer by a lake. In making camp, panting a sign beside it, saying No Swimming. The majestic or romantic perception of a stately animal would be punctured by humor; the conception of an animal receiving a a penalty for the breach of the rule is out rightly ludicrous. The primordial, reflective sentimentality of the motif is neutralized, and thus, it becomes camp. A few things that posed as interesting challenges were the conceptual art and deconstruction, because, talking of kitsch, in favour of elements that enter it by relating to other spheres of life they downplayed the formal structure of the artwork. Inspite of this fact, many in the art world continue to latch onto some sense of the dichotomy between art and kitsch, excluding all sentimental and realistic art from being considered seriously. This has come under the scanner of the critics, who now argue for a renewed art and figurative painting, without the concern for it appearing innovative or new. Whatever may be the scenario, there is difficulty in defining boundaries between kitsch and fine art since the beginning of postmodernism, the word kitsch is commonly used to label anything seen as being in poor taste still. This postmodern architecture influenced by Venturi was further prejudiced by many architects like Philip Johnson and Robert A.M Stern. When talking about American architecture, there is no way one can miss out on Philip Johnson. One of the most notable and renowned American architects, he was the winner of the first Pritzker Architecture Prize. For establishing the Department of Architecture and Design at the Museum of Modern Art, New York is credited to him. Philip was born in 1906 in Cleveland. He played a vital role in creating and understanding the urban skyscrapers through America. Johnson was an advocate of simple style and thus he played a significant role in strengthening the minimalist trend. The work of various modern architects, including Mies van der Rohe, Walter Gropius and Le Corbusier was comprehensively supported by Johnson. He was a co-author of the popular book, The International Style. The techniques of the Bauhaus were introduced to America by this book. By the time Johnson reached the age of mid-thirties he  was discontented with his role of an author and curator. So he studied under the architect Marcel Breuer at The Graduate School of Design. Johnson designed his own home in New Canaan, Connecticut soon after his graduation. His first architectural work, his house is considered one of his most remarkable works. The house was a glass house and featured an exposed steel frame. Johnson continued with his architectural quest and went on to design numerous public buildings and houses after his own house. Johnson designed some of his well-known works, notably the Seagram Building in New York City during this time. Johnson had a more inspired than individualistic stint with architecture initially. His initial work carried a strong bear mark of Mies van der Rohe. However, an individualistic touch could be seen in his work by 1960s. Infused with historical elements, his style of architecture showcased how one could aesthetically incorporate domes and colonnades in a building. He created some of his most monumental works of his life only after he discovered his individualistic architectural sense. Some of these include the Sheldon Art Gallery at the University of Nebraska, the New York State Pavilion at the Worlds Fair and the New York State Theater in New York City. By the 1970s and 1980s, he began experimenting with the texture and color of the exterior of his creations at large though he was still stuck with his original style of architecture. Today in his nineties, Johnson is considered as one of the last modern architects that we have. With a run of nearly 70 years in the field of architecture, he has surely carved his niche and will continue to inspire many architects in the times to come. Another popular name in American architecture is of Robert Arthur Morton Stern, also known as Robert A.M. Stern. He is an American architect and presently the Dean of Yale University School of Architecture. His work is usually described as postmodern. However, a dominating emphasis on continuity of tradition in his work is witnessed which cannot be ruled out. No wonder, he recently used the phrase modern traditionalist to describe his work. As a designer in the office of Richard Meier he started his career in 1966. But he soon quit from his job and established his own firm, Stern and Hagmann in 1969. He formed the firm with a fellow student at the Yale University named John S. Hagmann. This was followed by the establishment of the successor firm, Robert A.M. Stern Architects, a name still very popular in American architecture. He has a broad portfolio to his credit when talking about his work. Some of his more notable projects in the public domain include Lakewood Public Library in Lakewood, Ohio, the main library in Columbus, Federal Reserve Bank in Atlanta and many more. Stern was also a notable author apart from being a successful architect. He has authored New York 1880, New York 1960, and New York 2000- a series that documents the evolution and history of the architecture of New York City. This postmodern architecture has his roots deep in the past, as is evident from his work. His buildings showcase a deep affection for the past. His most notable project with The Walt Disney Company reiterates the same. He served the company in the position of Board of Director for the tenure 1992-2003. His boardwalk at Disney World is suggestive of an American seaside village from the early 20th century. You will be reminded of how architecture has evolved from Victorian to the Vienna Secessionist movement while you have a look at his buildings. The mini village beautified with artifacts from various eras, though not exactly historical, comes across as a dream like walk. And not to forget the Beach club, that reflects the 19th century American Resort architecture in its true form. With a huge pool of work and a design philosophy that combined the best of modernism and tradition, Stern is certainly not a name to be forgotten in the architectural realm. Though his broad horizon of work is a feat in itself, he has several other achievements to his credit as well. A Driehaus Prize laureate, he went on to win several awards. In the year 1984, he was awarded with the AIA New York Chapters Medal of Honor. He was also conferred the Chapters Presidents Award in 2001. He also has to his credit the Scully Prize from the National Building Museum, Athena Award from the Congress for the New Urbanism and the Board of Directors Honor from the Institute of Classical Architecture and Classical America. Since long and even now Philips designs in PoMo mode reveal a decent to the level of kitsch that appears lest camp in its motivation than simply and unmitigately cheap in its effect [9]. In the aesthetic program of Robert Venturi kitsch and the area of everyday culture was used. But at the same time in his artistic designs, he generally elevated them. In the circle of architects Robert Venturi an Robert A M Stern, the so called Greys Designers whose work used the hybrid culture idioms of American day to day life as starting points of their new artistic direction including kitsch and pop. [10] Thus Robert Venturi, Philip and Robert A M Stern are three flamboyant modern architects whose contribution to architecture have a made a difference to the architectural world.