Free Essays on Herbal Essence Ad

are colored in green, which is the color that people think of when they think of natural. Green tends to be associated with plants, plants are natural. The advertiser, Clairol, wants to keep this natural image throughout the advertisement due to the current trends. In this day and age it is â€Å"fashionable† to eat organic foods and drink organic... Free Essays on Herbal Essence Ad Free Essays on Herbal Essence Ad A â€Å"totally organic experience†? Everywhere you go advertising is all around us. It is important to study as it tells us about how the mind reacts to pictures, colors, and words and how the right mix of these tools can subconsciously force us into buying products that we would usually not consider buying. Rance Crain states: â€Å"Only eight percent of an ad’s message is received by the conscious mind; the rest is worked and reworked deep within the recesses of the brain, where a product’s positioning and repositioning takes shape.†(Kilbourne 74) An â€Å"Herbal Essence† shampoo ad uses many different advertising tactics to sell their products. The wording, coloring, and even the placement of the bottle all play into the advertisers plot to get people to buy the product; the whole ad leans towards being â€Å"natural.† The main picture in the advertisement is of the bottle at an angle with the shampoo exploding out of the top into flowers. What this suggests is that when the bottle is opened, the person is â€Å"hit† with a sudden powerful aroma of fresh flowers. The bottle bursts with natural fragrance. Also that the product is packed full of natural ingredients such as herbs and flowers. The liquid in the bottle looks more like water then shampoo, and water appears more natural then shampoo. The background of the advertisement has been kept quite plain and off-white in color. By using the simple background it shows off the dark-colored bottle and flowers and makes it the main focal point. Secondly it is a natural color, fitting with the organic theme. The words are colored in green, which is the color that people think of when they think of natural. Green tends to be associated with plants, plants are natural. The advertiser, Clairol, wants to keep this natural image throughout the advertisement due to the current trends. In this day and age it is â€Å"fashionable† to eat organic foods and drink organic...

Sea Turtle Facts

Sea Turtle Facts Sea turtles are water-inhabiting reptiles, six species of which belong to the Cheloniidae  family and one to the Dermochelyidae  family. These glorious seaborne relatives of land turtles glide through the coastal and deepwater regions of the Atlantic, Pacific and Indian oceans. Long-lived creatures, it can take 30 years for a sea turtle to mature sexually. Fast Facts: Sea Turtles Scientific Name: Dermochelys coriacea, Chelonia mydas, Caretta caretta, Eretmochelys imbricate, Lepidochelys kempii, Lepidochelys olivacea, and Natator depressusCommon Names: Leatherback, green, loggerhead, hawksbill, Kemp’s ridley, olive ridley, flatbackBasic Animal Group: ReptileSize: 2–6 feet long  Weight: 100–2,000 poundsLifespan: 70–80 yearsDiet:  Carnivore, Herbivore, OmnivoreHabitat: Temperate, tropical, subtropical waters of the worlds oceansConservation Status: Critically Endangered (hawksbill, Kemps ridley); Endangered (green); Vulnerable (loggerhead, olive ridley, and leatherback); Data Deficient (flatback) Description Sea turtles are animals in the Class Reptilia, meaning they are reptiles. Reptiles are ectothermic (commonly referred to as cold-blooded), lay eggs, have scales (or did have them, at some point in their evolutionary history), breathe through lungs, and have a three or four-chambered heart. Sea turtles have a carapace  or upper shell that is streamlined to help in swimming and a lower shell, called a plastron. In all but one species, the carapace is covered in hard scutes. Unlike land turtles, sea turtles cannot retreat into their shell. They also have paddle-like flippers. While their flippers are great for propelling them through the water, they are poorly-suited for walking on land. They also breathe air, so a sea turtle must come to the water surface when it needs to do so, which can leave them vulnerable to boats.   Westend61 - Gerald Nowak/Brand X Pictures/Getty Images Species There are seven species of sea turtles. Six of them (the hawksbill, green, flatback, loggerhead, Kemps ridley, and olive ridley turtles) have shells made up of hard scutes, while the aptly-named leatherback turtle is in the Family Dermochelyidae and has a leathery carapace made up of connective tissue. Sea turtles range in size from about two to six feet long, depending on the species, and weigh between 100 and 2,000 pounds. The Kemps ridley turtle is the smallest, and the leatherback is the largest. The green and olive ridley sea turtles reside in tropical and subtropical waters around the globe. Leatherbacks nest on tropical beaches but migrate northward to Canada; loggerhead and hawksbill turtles live in temperate and tropical waters in the Atlantic, Pacific, and Indian oceans. Kemps ridley turtles hang out along the coasts of the western Atlantic and Gulf of Mexico, and flatbacks are found only near the Australian coast. Diet Most of the turtles are carnivorous, but each has adapted to specific prey. Loggerheads prefer fish, jellyfish, and hard-shelled lobsters and crustaceans. Leatherbacks feed on jellyfish, salps, crustaceans, squid, and urchins; hawksbills use their bird-like beak to feed on soft corals, anemones and sea sponges. Flatbacks dine on squid, sea cucumbers, soft corals, and mollusks. Green turtles are carnivorous when young but are herbivores as adults, eating seaweeds and seagrass. Kemps ridley turtles prefer crabs, and olive ridleys are omnivorous, preferring a diet of jellyfish, snails, crabs, and shrimp but also snacking on algae and seaweed. Behavior Sea turtles may migrate long distances between feeding and nesting grounds and also stay in warmer waters when the seasons change. One leatherback turtle was tracked for over 12,000 miles as it traveled from Indonesia to Oregon, and loggerheads may migrate between Japan and Baja, California. Young turtles may also spend considerable amounts of time traveling between the time they are hatched and the time they return to their nesting/mating grounds, according to ​long-term research. It takes most sea turtle species a long time to mature and consequently, these animals live a long time. Estimates for the lifespan of sea turtles is 70–80 years. Reproduction and Offspring All sea turtles (and all turtles) lay eggs, so they are oviparous. Sea turtles hatch from eggs on shore​ and then spend several years out at sea. It may take 5 to 35 years for them to become sexually mature, depending on the species. At this point, males and females migrate to breeding grounds, which are often near nesting areas. Males and females mate offshore, and females travel to nesting areas to lay their eggs. Amazingly, females return to the same beach where they were born to lay their eggs, even though it may be 30 years later and the appearance of the beach may have greatly changed. The female crawls up on the beach, digs a pit for her body with her flippers (which can be more than a foot deep for some species), and then digs a nest for the eggs with her hind flippers. She then lays her eggs, covers her nest with the hind flippers and packs the sand down, then heads for the ocean. A turtle may lay several clutches of eggs during the nesting season. Sea turtle eggs need to incubate for 45 to 70 days before they hatch. The length of incubation time is affected by the temperature of the sand in which the eggs are laid. Eggs hatch more quickly if the temperature of the nest is warm. So if eggs are laid in a sunny spot and there is limited rain, they may hatch in 45 days, while eggs laid in a shady spot or in cooler weather will take longer to hatch. Temperature also determines the gender of the hatchling. Cooler temperatures favor the development of more males, and warmer temperatures favor the development of more females (think of the potential implications of global warming!). Interestingly, even the position of the egg in the nest could affect the gender of the hatchling. The center of the nest is warmer, therefore eggs in the center are more likely to hatch females, while eggs on the outside are more likely to hatch males. Carmen M/Wikimedia Commons/CC BY 3.0 Evolutionary History Sea turtles have been around for a long time in evolutionary history. The first turtle-like animals are thought to have lived about 260 million years ago, and odontocetes, the first marine turtle, is thought to have lived about 220 million years ago. Unlike modern turtles, odontocetes had teeth. Sea turtles are related to land turtles (such as snapping turtles, pond turtles, and even tortoises). Both land and marine turtles are classified in the Order Testudines. All animals in the Order Testudines have a shell that is basically a modification of the ribs and vertebra, and also incorporates the girdles of the front and back limbs. Turtles and tortoises do not have teeth, but they have a horny covering on their jaws.​ Conservation Status and Threats Of the seven sea turtle species, six (all but the flatback) exist in the United States, and all are endangered. Threats to sea turtles include coastal development (which leads to loss of nesting habitat or making previous nesting areas unsuitable), harvesting turtles for eggs or meat, bycatch in fishing gear, entanglement in or ingestion of marine debris, boat traffic, and climate change. According to the International Union for Conservation of Nature (IUCN), out of the seven species of sea turtles, two are classed as Critically Endangered (hawksbill, Kemps ridley); one as Endangered (green); three are vulnerable (loggerhead, olive ridley, and leatherback), and one  is Data Deficient, meaning they need additional study to determine the current status (flatback). You can help by: Supporting sea turtle research and conservation organizations and projects through volunteering or donating fundsSupporting measures to protect nesting habitatsChoosing seafood that is caught without impacting turtles (e.g., in areas where turtle excluder devices are used, or where bycatch is minimal)Not purchasing sea turtle products, including meat, eggs, oil, or tortoiseshellWatching out for sea turtles if you are out on a boat in sea turtle habitatReducing marine debris. This includes always disposing of your trash properly, using fewer disposable items and plastics, buying locally and purchasing items with less packagingReducing your carbon footprint by using less energy Placebo365/Getty Images   Sources Abreu-Grobois, A and P. Plotkin (IUCN SSC Marine Turtle Specialist Group). Lepidochelys olivacea. The IUCN Red List of Threatened Species: e.T11534A3292503, 2008.  Casale, P. and A.D. Tucker. Caretta caretta (amended version of 2015 assessment). The IUCN Red List of Threatened Species: e.T3897A119333622, 2017.Marine Turtle Specialist Group. Lepidochelys kempii. The IUCN Red List of Threatened Species: e.T11533A3292342, 1996.  Mortimer, J.A and M. Donnelly (IUCN SSC Marine Turtle Specialist Group). Eretmochelys imbricata. The IUCN Red List of Threatened Species: e.T8005A12881238, 2008.  Olive Ridley Project: Fighting Ghost Nets and Saving Turtles.  Sea Turtle ConservancySpotila, James R. 2004. Sea Turtles: A Complete Guide to Their Biology, Behavior, and Conservation. The Johns Hopkins University Press.Unlocking the Secrets of Sea Turtle Migration. Science Daily, February 29, 2012.